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Media Articles
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Given the home’s exceptional list price, we leaned into our relationships with the press to secure a media exclusive which resulted in a collaboration with Wall Street Journal to announce the listing. Following the launch of the media exclusive, Tim Smith Real Estate Group released our ‘Why Do We Dream?’ film, capturing the attention of out-of-state buyers in search of a utopian lifestyle. All campaign efforts led audiences to our lead-capture property landing page with full ‘Hosted Tour’ film, ‘Features & Amenities List’ click bait, and complete property assets.
Media Articles
Digital Media Impressions
News/Media Audience
Total Audience Reach
We created an unconventional, viral film ‘Teach Me How To Duffy’ featuring social media influencers to drive traffic to The Smith Group website. Our goal was and is to take risks on a film concept that stops people in their tracks and yields shares and engagements on social media platforms. Bear in mind that while we start with something ‘snackable’, we filter it down with other content such as a ‘Hosted Tour’ film.
Film Impressions
Social Media Engagements
News/Media Articles
We created a film featuring ‘World Class Dancers’ with a combined 3.5 million+ social media following. A collaborative launch was rolled-out by the featured talent, design and real estate teams across various platforms to maximize reach and visibility, favoring our standing in social media algorithms. All parties and platforms provided a link to review the ‘Full Film’, leading audiences to the Smith Group website where the ‘Hosted Tour’ was also featured.
Film Impressions
News/Media Audience
News/Media Articles
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