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Media Articles
Southern California Real Estate Market Update
Dive into the latest data, trends and projections with Tim Smith.
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CASE STUDY
66 Emerald Bay
Laguna Beach
Sold by The Smith Group in 52 days with multiple offers for $43,500,000 and $8,733 per square foot marking the highest ever price per square foot for New Construction in Orange County history. The sale also achieved the highest sales price ever recorded in Emerald Bay.
STRATEGY
Given the home’s exceptional list price, we leaned into our relationships with the press to secure a media exclusive which resulted in a collaboration with Wall Street Journal to announce the listing. Following the launch of the media exclusive, Tim Smith Real Estate Group released our ‘Why Do We Dream?’ film, capturing the attention of out-of-state buyers in search of a utopian lifestyle. All campaign efforts led audiences to our lead-capture property landing page with full ‘Hosted Tour’ film, ‘Features & Amenities List’ click bait, and complete property assets.
ANALYTICS
1.1 Million
Digital Media Impressions
57 Million
News/Media Audience
58 Million
Total Audience Reach
CASE STUDY
1813 East Bay Avenue
Newport Beach
In the first 6 months we had 6 offers from Newport Beach buyers and agents that did not exceed $28,000,000 but in the final hour we were able to secure a Brazilian buyer and Utah billionaire, creating a multiple-offer situation resulting in the highest ever sale in the Newport Harbor at $35,008,000 at the time of the sale. Our strategy has proven effective in the sale of East Bay as well as in the capture of billionaire buyers like Mark Cuban.
STRATEGY
We created an unconventional, viral film ‘Teach Me How To Duffy’ featuring social media influencers to drive traffic to The Smith Group website. Our goal was and is to take risks on a film concept that stops people in their tracks and yields shares and engagements on social media platforms. Bear in mind that while we start with something ‘snackable’, we filter it down with other content such as a ‘Hosted Tour’ film.
ANALYTICS
2+ Million
Film Impressions
630,000+
Social Media Engagements
55
News/Media Articles
CASE STUDY
2928 Ocean Blvd
Corona del Mar
Sold by The Smith Group for $21,250,000 marking the highest on-market sale ever recorded in Corona del Mar. Represented buyer & seller.
STRATEGY
We created a film featuring ‘World Class Dancers’ with a combined 3.5 million+ social media following. A collaborative launch was rolled-out by the featured talent, design and real estate teams across various platforms to maximize reach and visibility, favoring our standing in social media algorithms. All parties and platforms provided a link to review the ‘Full Film’, leading audiences to the Smith Group website where the ‘Hosted Tour’ was also featured.
ANALYTICS
707,000+
Film Impressions
66 Million
News/Media Audience
17
News/Media Articles
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